Population booms and increasing customer demands have led to mass made products causing more harm to the environment than good! Besides, don’t we all desire to own something that no one else possesses? Handcrafted products offer higher quality and attention to detail, what’s more? Let’s find out!

HANDCRAFTED PRODUCTS ARE SUSTAINABLE 

When we talk about sustainability, we need to account for many factors; handcrafted products use lesser energy sources than mass-produced goods. Even water consumption happens at lower scales, and there is a higher chance for scrap material to be upcycled and reused for better designs!

HANDMADE GOODS PROVIDE LIVELIHOODS 

Mass production has thrown skilled artisans into odd jobs like driving rickshaws or working as security guards! So much talent going down the drain! Handmade brands offer more jobs and better livelihoods to people, an environment where everyone can co-exist peacefully and create beautiful art. 

HANDMADE PRODUCTS CAN BE CUSTOMIZED

With handmade goods, you have the option of customizing your purchase. Whether you want a different colour or the initials of a special someone, dealing with the artisans or brands directly gives you the liberty to slightly tweak your buy. There is no happiness close to wearing who you are and owning something unique.

HANDMADE GOODS SPREAD JOY AND LOVE

When an artist creates, he leaves a part of himself in thecreation, it could be an expression, an emotion or just a thought! Once it’s finished an artist always admires his work with a smile worth millions! When you buy such an item you can feel joy reflected at you. A crafted item that, as an expression is treasured and valued far beyond an item made for worldly mass consumption. 

HANDCRAFTED IS SYNONYMOUS WITH PRESERVING TRADITIONS

From the marvelous technique of aari to the Mughals heavily embroidered garments, intricate paintings, and unmatched stone carvings, India is a land of diverse talents. We must demand handmade products so that age-old traditions and skills are not buried to the ground and forgotten like many pieces of art. Selective consumerism is better than mass buying.

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